Seems like the huge success of Apple’s AppStore has set industry standards and%tags other competitors across the continent are taking up the model and implementing into their own  markets. It’s no surprise that China Mobile, China’s and World’s Largest Mobile Operator has launched an early version of its MobileMarket (Google translated version) which it will aim at the Chinese market which is extremely huge by any measures.

But China Mobile aims at a different strategy, one that developers wont really like. The Apps will be categorized into Games, Software, Music, Video and Theme Downloads.

But there’s bad news for the developers: Unlike Apple which only slices 30% of app’s revenue, China Mobile will be keeping 50%.

Apple and other competitors should be looking into how they can tap the huge Chinese market across the continent

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